Playa del Carmen, Mexico's virtual guidebook written by locals

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Joe Natural is a cool jewelry boutique with a unique flair. All of Joe's pieces are made from leather and other natural material beads and ornaments. Everything is hand-made by Joe and his staff. This is the place to find one of a kind pieces that will suit both funky and hip sensibilities.

Joe Natural learned the art of weaving leather while taking a hiatus after university. While strolling Caribbean beaches, he made friends with local artisans. What started out as a hobby has now turned into a full-time business. If you catch Joe himself at the shop, he'll jump at the chance to share the non-edited version of his beginnings, so just ask!

Shop at Joe Natural to jump on the cool beach look train. Check out the huge selection of bracelets, necklaces, and ankle bracelets. This jewelry not only looks trendy, but can also be worn in the sea or pool without worry.

Funky unique boutique with leather and other natural ornaments.