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very broad question
there are ruins, cenotes, the carribean, xcaret, xelha, 5th Avenue, off 5th avenue, akumal, yukatrek tours, ziplines, atv's, cozumel, isla mujeres, etc. to do.
...and Playa isn't really a shopping mecca....there are a few chain shops but no real deals.
Mostly your typical tourist shops selling souvenirs & tequila.
Oh..and bars and restaurants galore.
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