Pity the candidate who has to make sense out of all that conflicting advice, though!
Go negative! Wait, maybe not. Wait, definitely not...
Focus on the issues! No, that's not it -- focus on your personal side!
Tough!
That said, I side with those who stress her showing her personal side more. She's not getting to enough people past the CW stereotype whatever on her, while he is getting to enough people past the CW stereotype whatever on him. I don't think she needs his eloquence or rhetorical skills or youth or newness as much as she needs warmth, more human contact and connection.
But what do I know, just my impression. I just don't know how helpful that advice is to her, as it seems so self-contradictory in many ways...
Steve