[MsRubio]

quoted from the article:

"When a teen or 20-something is carrying an Anya Hindmarch, Barbie bag it'll reinforce Barbie as relevant, cool brand for little girls," said Dickson. "Little girls are growing up faster than ever and looking to adults and teens for inspiration, and Barbie is their aspiration."

The items aren't cheap, with jeans priced at $176 and a 3/4 sleeve hooded sweatshirt at $140, and this helps add to the cachet of the brand, which is designed to be "aspirational."


So what teen can afford $176.00 jeans???? Yeah sure girls spending that kind of money really think Barbie is cool .....NOT.

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