Corona commercial shoot in Paamul

**Susie Q Roo** · 11-13-2006

A little excitement in Paamul this morning. In the wee hours (3:15AM!), I heard Rick get out of bed and go outside and I had no idea why and just went back to sleep. This morning he asked if I didn't hear all the people outside and he wondered what they were doing. In time, I realized there was way more activity than normal outside our quiet little place. And huge moving-van-size trucks! And big pieces of strange equipment sitting inside of them!

Turns out Corona was here again to film their next commercial! (This is at least the second one they've filmed here in Paamul.) We stayed out and watched them for quite awhile and it was pretty darn interesting. Amazing how many bodies it takes to put one of these things together. After awhile the repetition and retakes got a little boring though.

Here's a few pics of the whole production:

Setup:

These guys were shoveling out extraneous shells and rock from the very edge of the scene so as not to ruin the "perfect" beach image:

Breakfast tent:

Camera ready:

Talent ready:

Beer ready (this guy's job was to get the foam and condensation exactly right for the closeups on the bottle):

Director in grey shirt and light shorts, mid-photo:

For the shot, these two had to drop everything in their hands in a particular order BUT... for every retake, the guys in front of them here came in and picked up each item for them to make sure it went back exactly the way it should be:

The other two actors brought only their bucket of Corona and got to just chill in the sand:

The two "talent" couples again:

The "real" story? Corona beer is dumped out of its bottles and replaced by Modelo because Corona itself doesn't show up dark enough on film. How hilarious is that?

cuffedlinks · 11-13-2006

Wow Susie...
Great insight...
Thanks for that!

itsmysecondtime · 11-13-2006

Thanks for the live report. Very instructive, very visual, and very, very funny as pertains to the use of Modelo to enhance the Coronamercial.

itsmysecondtime · 11-13-2006

I'm curious, did the actors get to drink the beer during the shoot? That would be the greatest irony.

Could easily picture the Modelo folk taking it from here.
Something like using the very same spot, lookalike actors and same beers involved, only this time the reality would transpire, with a close up of th actors evoking such vivid, expressive joy over such words as: Ahhhh...nothing like the real thing.

heater · 11-13-2006

That's very interesting. I saw a corona commercial a few weeks ago that looks like it was filmed at caleta tankah.

**Susie Q Roo** · 11-13-2006

They're still out there filming. It is VERY hot and sunny today and I've gotten enough for just the few minutes at a time I've watched them work... can't imagine the HOURS they've been standing there in the sun sweltering. Breakfast tent is now the lunch tent. The latest story is that there are 4 different versions being done for 4 different countries. The bottles are different for each country but the basic premise is the same: if you've got the Corona, you don't need all the other beach fluff.

cmsitaly · 11-13-2006

Too funny about the Modelo! Thanks for sharing Susie! Very interesting and fun to learn

.

itsmysecondtime · 11-13-2006

Quote:

Originally Posted by Susie Q Roo

They're still out there filming. It is VERY hot and sunny today and I've gotten enough for just the few minutes at a time I've watched them work... can't imagine the HOURS they've been standing there in the sun sweltering. Breakfast tent is now the lunch tent. The latest story is that there are 4 different versions being done for 4 different countries. The bottles are different for each country but the basic premise is the same: if you've got the Corona, you don't need all the other beach fluff.

Not even the Modelo?

**james** · 11-13-2006

Excellent reporting, Susie. Bravo!

Murrsay185 · 11-13-2006

Hi Susie,
I now have this vision of Susie dressed in her famous Pirate outfit swooping in on the beach couple to plunder all the Corona (Modelo). Now that would be a commercial I would watch. Se ya soon!!!

pamplemoose77 · 11-13-2006

thanks for sharing the pics and story!! how funny bout the replaced beer!

Babaloo · 11-13-2006

...and to make matters worse...
...they are pouring the Corona into the sand

before replacing it with the Modelo.

BTW...we tried to horn in on the food
...we got kicked out

jperge · 11-13-2006

Very cool, thanks for sharing! I want the job that makes the right amount of condnesation and foam on the bottles!

battie05 · 11-13-2006

At the right time at the right place!
I would love to trade my Jupiler for 24 of those tasty Corona's....

monte · 11-13-2006

Susie thanks for the report.

11-13-2006	#1 (permalink)
Susie Q Roo paradisiac Join Date: May 2003 Location: Q Roo Posts: 10,508	Corona commercial shoot in Paamul A little excitement in Paamul this morning. In the wee hours (3:15AM!), I heard Rick get out of bed and go outside and I had no idea why and just went back to sleep. This morning he asked if I didn't hear all the people outside and he wondered what they were doing. In time, I realized there was way more activity than normal outside our quiet little place. And huge moving-van-size trucks! And big pieces of strange equipment sitting inside of them! Turns out Corona was here again to film their next commercial! (This is at least the second one they've filmed here in Paamul.) We stayed out and watched them for quite awhile and it was pretty darn interesting. Amazing how many bodies it takes to put one of these things together. After awhile the repetition and retakes got a little boring though. Here's a few pics of the whole production: Setup: These guys were shoveling out extraneous shells and rock from the very edge of the scene so as not to ruin the "perfect" beach image: Breakfast tent: Camera ready: Talent ready: Beer ready (this guy's job was to get the foam and condensation exactly right for the closeups on the bottle): Director in grey shirt and light shorts, mid-photo: For the shot, these two had to drop everything in their hands in a particular order BUT... for every retake, the guys in front of them here came in and picked up each item for them to make sure it went back exactly the way it should be: The other two actors brought only their bucket of Corona and got to just chill in the sand: The two "talent" couples again: The "real" story? Corona beer is dumped out of its bottles and replaced by Modelo because Corona itself doesn't show up dark enough on film. How hilarious is that? __________________ Susie OMG I really live here! (permanently!) A Magical Trip Report Aggressive Natives, Sacrificial Chickens, and Vertigo Free Money for the Peanut Pet Shelter! Last edited by Susie Q Roo : 11-13-2006 at 10:39 AM.

11-13-2006	#9 (permalink)
james beach geek admin Join Date: Apr 2001 Location: 10 year Playa resident lost in Kullavik, Sweden Posts: 9,596	Excellent reporting, Susie. Bravo! __________________ My lovely house is for sale Get your own signature countdown image! Thanks for taking the time to read the announcement!

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Posted By	For	Type	Date
Yahoo! Answers - Where are the beaches in the Corona beer commercial?	This thread	Refback	05-29-2007 03:33 PM

11-13-2006	#2 (permalink)
cuffedlinks añejo Join Date: Nov 2003 Location: The City of Presidents Posts: 16,003	Wow Susie... Great insight... Thanks for that!

11-13-2006	#3 (permalink)
itsmysecondtime añejo Join Date: Jun 2006 Location: West of the Boston Tea Party Posts: 4,047	Thanks for the live report. Very instructive, very visual, and very, very funny as pertains to the use of Modelo to enhance the Coronamercial.

11-13-2006	#4 (permalink)
itsmysecondtime añejo Join Date: Jun 2006 Location: West of the Boston Tea Party Posts: 4,047	I'm curious, did the actors get to drink the beer during the shoot? That would be the greatest irony. Could easily picture the Modelo folk taking it from here. Something like using the very same spot, lookalike actors and same beers involved, only this time the reality would transpire, with a close up of th actors evoking such vivid, expressive joy over such words as: Ahhhh...nothing like the real thing.

11-13-2006	#5 (permalink)
heater life=playa Join Date: Jul 2004 Location: michigan Posts: 695	That's very interesting. I saw a corona commercial a few weeks ago that looks like it was filmed at caleta tankah.

11-13-2006	#6 (permalink)
Susie Q Roo paradisiac Join Date: May 2003 Location: Q Roo Posts: 10,508	They're still out there filming. It is VERY hot and sunny today and I've gotten enough for just the few minutes at a time I've watched them work... can't imagine the HOURS they've been standing there in the sun sweltering. Breakfast tent is now the lunch tent. The latest story is that there are 4 different versions being done for 4 different countries. The bottles are different for each country but the basic premise is the same: if you've got the Corona, you don't need all the other beach fluff.

11-13-2006	#7 (permalink)
cmsitaly añejo Join Date: Jan 2005 Location: Indianapolis Posts: 2,989	Too funny about the Modelo! Thanks for sharing Susie! Very interesting and fun to learn .

11-13-2006	#10 (permalink)
Murrsay185 beachaholic Join Date: Dec 2004 Location: Brandon, Manitoba, Canada Posts: 387	Hi Susie, I now have this vision of Susie dressed in her famous Pirate outfit swooping in on the beach couple to plunder all the Corona (Modelo). Now that would be a commercial I would watch. Se ya soon!!!

11-13-2006	#11 (permalink)
pamplemoose77 añejo Join Date: Jul 2006 Location: dallas - kinda, tx Posts: 9,535	thanks for sharing the pics and story!! how funny bout the replaced beer!

11-13-2006	#12 (permalink)
Babaloo añejo Join Date: Apr 2004 Location: Paamul, Q Roo Mexico Posts: 10,358	...and to make matters worse... ...they are pouring the Corona into the sand before replacing it with the Modelo. BTW...we tried to horn in on the food ...we got kicked out

11-13-2006	#13 (permalink)
jperge life=playa Join Date: Jan 2004 Location: Portsmouth, VA Posts: 512	Very cool, thanks for sharing! I want the job that makes the right amount of condnesation and foam on the bottles!

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11-13-2006	#14 (permalink)
battie05 life=playa Join Date: Feb 2006 Location: Roosendaal, The Netherlands Posts: 646	At the right time at the right place! I would love to trade my Jupiler for 24 of those tasty Corona's....

11-13-2006	#15 (permalink)
monte añejo Join Date: Jul 2004 Location: dallas Posts: 12,099	Susie thanks for the report.

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