I am so happy it's not just me that gets all geeky about statistics.
How's this for making you feel old. I used to attend the classes of Dr. Buss at UT. The Dr. Buss in the article is not the Dr. Buss I knew but his son.
This is actually the beginning of a much larger research project with a much broader sampling. The press just loves this sort of thing. Not that there is anything wrong with sex.