First off, we have no crawl space. Next problem is no attic space above this room... No carpeting either. Really sucks. We're still trying to figure out the "best" way to do this, and I will report back what we come up with. I found a site that looks promising:
The Original Adhesive Flat Wire - Taperwire
The area where we have the TV and everything set up is against an outside wall (insulation) so that's out.
I guess what we found online tonight is the same that was posted?